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🏙️ Urban ethics vs. ethical investment: Conflict or complementarity? How do these two construct smart cities that attract... or repel residents and investment?

⚖️ The Great Tension: Building Cities That Are Smart and Just As global smart city investments reach $2.5 trillion by 2025 (IDC), a crit...

spatial marketing

🌍Regional Marketing: The Art of Turning Geography into a Story!

Eng.Sahar Bader

🌐 The New Frontier: Location as Narrative While 89% of marketers segment audiences demographically (HubSpot), only 34% leverage geographi...

spatial identity

Urban Identity: The Secret to Smart Cities' Global Distinction

Eng.Sahar Bader

🌆 Introduction: Beyond Steel and Glass In an era where 68% of the world's population will live in cities by 2050 (UN), what makes cer...

spatial marketing

Fortuna and Its Relation to Strategic Management and Place Marketing Strategies

Eng.Sahar Bader

Introduction Fortuna, a concept referring to luck or random opportunities that influence events, is a compelling topic in the realms of s...

spatial identity

Machiavelli’s Virtù and Pragmatism: Engineering Organizational Reputation, Excellence, and Place-Based Identity

Eng.Sahar Bader

Niccolò Machiavelli’s timeless insights in The Prince offer a compelling framework for modern organizations navigating complex environmen...

spatial marketing

Spatial Marketing: A Key Driver of the Transformation to Smart Cities

Eng.Sahar Bader

With rapid technological advancements, smart cities have become a cornerstone for achieving sustainable development and improving quality of...

spatial identity

Shaping Tomorrow: Consciousness Engineering and Place Identity in Urban Planning Management and Marketing

Eng.Sahar Bader

In an era of rapid technological advancement and societal transformation, consciousness engineering emerges as a pivotal tool for shaping ...

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